![]() Product pricing is based on offering high value to ourclients compared to othersin the market. This will be executed in a manner that will entice them to come back for repeat purchases and encourage them to refer friends and professional contacts. This marketing strategy will create awareness, interest, and appeal from our target market for what Barton Interiors offers our clients. Excellent client service and support regardless.Overallquality of the experience and the result.Product choices specifically chosen for each individualclient project.Our marketing strategy is based on superior performance in the following areas: All clients will find Barton Interiors to be a resources to decorate their homes and offices in a way that isinspiring, inviting, and motivating. On the other end of the spectrum, the “just-get-it-done” client will find Barton will successfully accomplishexactlythat. The more involved “do-it-yourself” andthe “buy-it-yourself” clients will findthe consulting and guidance helpful. Themarketing strategy is based onestablishing Barton Interiors asthe resource of choice for people in need of interior design ideas and products. This competitiveedge leverages the same proven factors that indicated higher success rates for interior design services. Client follow-through will be impeccable. Competitive Edgeīarton Interiors will be differentiated from other interior designers by the value it offers inquality, sought-after products not found through other designers or store choices, and through the excellent service and support it offers. Value Propositionīarton Interiors offers the highest interior design experiencefor the home and office conveniently available for those in theBoulder area.The concept isunique through the selection ofantiques, home accessories, and complementary products along with the interior design consulting experience. Program #3D – Evaluate the client work initiated through the site. Program #3C – Establish goals of the program (Refer to Web Strategy Plan done in Web Strategy Pro). ![]() Tactic #3B – Monthly assessment ofperformance of email inquiries. They address in-store retail revenue, expansion to non-fabric revenue sources, and Web-based sales activities. The following three strategies summarize our implementation process for the upcoming year. ![]() This analysis indicates solid potential success, but the weaknesses and threats must be recognized throughout the life of the venture.
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